How We Evaluate Software

Our guides are research-based. Unless a page says otherwise, we did not run hands-on tests of the products, and we don't score output quality.

What we look at

• Use-case fit: the team and job a tool suits best.
• Real cost: list price plus the seats, projects, keywords or credits a team actually needs.
• Limits: the caps you reach first, and what they cost to raise.
• Skip-it-if: the honest reasons a tool may be wrong for you.

How picks are made

Picks are editorial judgments based on the published facts on the page. A pick means a good match for a stated need, not a universal winner.