UTM Builder
Build campaign links with consistent UTM parameters so analytics tools group your traffic correctly. Everything runs in your browser.
FreeNo sign-upRuns in your browser
How do you use the UTM Builder?
- Paste the page URL your campaign points to.
- Fill in source, medium and campaign; add term and content if you split by keyword or creative.
- Keep lowercase on so values stay consistent, then copy the finished link.
What do the five UTM parameters mean?
utm_source names where the visit came from, such as google or newsletter, and utm_medium names the channel type, such as cpc or email. utm_campaign groups a promotion, while utm_term and utm_content separate keywords and creative versions.
Why does consistent naming matter?
Analytics tools treat UTM values as exact text, so Email, email and e-mail become three separate rows in reports. A short naming list that everyone follows, plus lowercase values, keeps campaign reports readable.
What else do people ask about the UTM Builder?
Are UTM parameters case sensitive?
Yes. Analytics tools such as Google Analytics treat values with different capital letters as different values, which is why this builder converts to lowercase by default.
Which UTM parameters are required?
Fill in source, medium and campaign for every link. Term and content are optional and help when you test keywords or ad versions.
Should I add UTM tags to internal links?
No. Tagging links between pages of your own site restarts sessions in many analytics tools and overwrites the original source of the visit.
Does this tool store my links?
No. The link is built in your browser and nothing is sent to InsightToolz.